SEO / WordPress / Ukraine
This case study is published without the client name, domain, or other identifying details.
SEO and automotive catalogue automation
We improved the organic visibility of a new and used car website, sped up key pages, and automated updates to its dynamic catalogue.
- Scope
- SEO and automation
- Markets
- Ukraine
- Technology
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- WordPress
- WordPress API
- Cron
- Technical SEO
Context
A dynamic catalogue required a systematic SEO approach
The inventory of new and used cars changed regularly: new listings appeared, sold vehicles became outdated, and duplicate names created a risk of duplicate URLs.
We needed to improve organic visibility and page speed while building a reliable process for creating, updating, and redirecting listing pages.
- Organic traffic growth
- Automated catalogue population
- A reliable URL lifecycle
- Page speed optimisation
Solution
We combined SEO, development, and automation
Instead of isolated improvements, the team built a connected system in which auction data, vehicle listings, and SEO rules work together.
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SEO and backlink profile
We improved the site's technical foundation and built a natural backlink profile through guest posts, outreach, and community links.
- Technical SEO optimisation
- High-volume keyword optimisation
- Systematic backlink profile growth
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Catalogue automation
We developed two parsers and integrated them with the WordPress API so listing pages could be created and updated automatically on schedule.
- Two automated parsers
- Batch data processing
- Creating and updating listings via API
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URLs and redirects
We configured rules for sold listings, repeated names, and outdated pages so the catalogue would not accumulate duplicates or incorrect redirects.
- Automated 301 redirect handling
- Invalid redirect cleanup
- Unique URLs for duplicate names
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PageSpeed optimisation
We optimised load speed and the server environment. On the pages tested after the work, the desktop PageSpeed score reached 94-99 points.
How the system works
From a new listing to a valid page
The automation runs on schedule, reads the current list of vehicles, and identifies new, changed, and sold listings.
Data is sent to WordPress in batches of ten pages at five-minute intervals. For each item, the system decides whether to create a page, update an existing one, or apply a redirect.
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Data collection
Two parsers collect current listings from external auction sources.
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Status check
The system identifies new, changed, and outdated listings and checks existing URLs and redirects.
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Catalogue update
The WordPress API creates or updates listing pages, while unique addresses are generated for duplicate names.
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SEO control
Sold listings receive the correct 301 redirects, while invalid rules are removed automatically.
Outcome
Greater visibility and a manageable catalogue
The verified outcomes cover organic traffic, rankings for high-volume queries, automation, and the speed of the pages tested.
- 01 / Metric organic traffic
- +125%
- Growth over the period documented in the case materials.
- 02 / Metric for most high-volume queries
- TOP 3-5
- Most high-volume keywords reached the top five.
- 03 / Metric automated parsers
- 2
- Connected to the catalogue through the WordPress API.
- 04 / Metric desktop PageSpeed
- 94-99
- The range after optimisation on the pages included in the case materials.
Automated listing creation and updates reduced manual work and helped preserve the catalogue's SEO structure as the inventory changed continuously.
We do not publish the client name, domain, or source screenshots containing identifying details.