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WordPress → Laravel / SEO

This case study contains only verified facts from the client brief. The client name, domain and quantitative results are not published.

Migration of a new and used car catalogue

We migrated the project from WordPress to Laravel because the required functionality could not be implemented correctly on the previous platform, then continued SEO growth after the migration.

Scope
Development and SEO
Markets
Ukraine and Kazakhstan
Technology
  • WordPress
  • Laravel
  • SEO
Abstract diagram of an automotive catalogue moving from one platform to another
Moving from WordPress to Laravel without disclosing client data

Context

WordPress could not support the required implementation

The new and used car catalogue required functionality that could not be implemented correctly on WordPress.

To keep developing the product, the team chose to migrate the project to Laravel and continue SEO promotion in Ukraine and Kazakhstan after the move.

  • Delivering the required functionality
  • Migration from WordPress to Laravel
  • Continuing SEO after migration
  • Supporting two target markets

Solution

Rebuilt the project's technical foundation

The key decision was not another isolated WordPress fix, but a migration to Laravel followed by continued SEO work.

  1. Why we migrated

    The functionality required by the project could not be implemented correctly on WordPress, so further development moved to a different technical foundation.

  2. Laravel migration

    The new and used car catalogue was migrated from WordPress to Laravel.

  3. Ongoing SEO

    After the Laravel migration, the team continued SEO promotion for the project in Ukraine and Kazakhstan.

Sequence

From platform limitations to a new foundation

The work combined a WordPress-to-Laravel migration with continued SEO after the platform change.

The available brief does not document additional technical details, catalogue volumes or growth metrics, so we do not make claims about them.

  1. WordPress limitations

    The required functionality could not be implemented correctly on the existing platform.

  2. Move to Laravel

    The project moved to a new technical foundation.

  3. Post-migration SEO

    SEO promotion continued after the Laravel migration.

Outcome

A controllable foundation for growth

After the migration, the project gained a controllable foundation for the required functionality and ongoing SEO work.

The available brief contains no quantitative KPIs, so the outcome is described without figures or unverified assumptions.

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