Get started

E-commerce development

A scalable Laravel auto parts catalog

We designed and launched an e-commerce platform for new and used auto parts with a large catalog, business integrations, and an SEO-ready architecture.

Scope
E-commerce / auto parts
Markets
Not specified in the source materials
Stack
  • Laravel
  • Backpack for Laravel
  • CRM
  • Accounting system
Responsive auto parts store interface on smartphones
Original responsive project interface.

Challenge

Design for scale before development begins

The store had to handle more than 450,000 SKUs while remaining ready for further catalog expansion. This required predictable data exchange, a manageable catalog, and an efficient admin interface.

SEO requirements were incorporated at the design stage so that category, product, and part-number pages could be indexed immediately after launch.

  • Large-catalog architecture
  • Stock and price synchronisation
  • Vehicle-parameter search
  • Technical SEO from the design stage

Solution

One system for the catalog, orders, and search demand

We divided the work into architecture, product development, integrations, and SEO.

  1. Documentation and architecture

    We prepared technical documentation, the data structure, and catalog scaling scenarios.

    • Technical documentation
    • Project architecture
    • Large-catalog model

  2. Product development

    We created the design, frontend, backend, and part search by vehicle parameters.

    • Interface design
    • Frontend
    • Backend
    • Parametric search

  3. Administration and integrations

    We built the admin panel and connected the site to the CRM and accounting system.

    • Backpack for Laravel
    • Stock and price exchange
    • Orders and statuses in the CRM

  4. SEO and external channels

    We implemented technical optimization, translation management, and feeds for external services.

    • Technical SEO
    • Part-number pages
    • Translations
    • Product feeds

Implementation

Focused on data and operational control

Laravel became the foundation for custom business logic, while Backpack for Laravel provided the day-to-day catalog administration tools. Data exchange with external systems automated product updates and order processing.

In this competitive niche, the SEO strategy focused not only on high-volume categories but also on precise part-number demand that brings users directly to a specific component.

  1. Foundation

    Documentation, design, and data architecture.

  2. E-commerce

    Catalog, search, backend, and admin panel.

  3. Integrations

    CRM, accounting system, translations, and feeds.

  4. Growth

    Technical SEO, support, and feature expansion.

Results

Verified catalog and search visibility growth

These figures are documented in the project materials.

01 / Metric SKUs
450 000+
Active catalog volume.
02 / Metric part-number queries
100 000+
Queries for which the site ranks.
03 / Metric authority points
+14
Growth over one year.
04 / Metric indexed domains
+95
Growth in referring domains.
05 / Metric backlinks
+36.6K
Recorded growth in the backlink profile.

Expanding the catalog to 1,000,000 items is a development plan and is not presented as an achieved result.

Next case study

Relaunching a multi-city food delivery platform

We stabilized a Laravel project after the previous team, restored critical user flows, and built the technical foundation for SEO growth and expansion into new cities.

View case study