Marketplace development
The client’s name is not disclosed under the NDA.
Node.js real-estate marketplace in Greece
We redesigned a large real-estate marketplace after the previous team, renewing its architecture, interfaces, backend, and SEO foundation.
- Scope
- Real estate marketplace
- Markets
- Greece
- Stack
-
- JavaScript
- Node.js
- Custom backend
- Technical SEO
Starting point
The legacy implementation did not account for SEO or future scale
The previous version required extensive technical rework. SEO had not been built into the initial development, so correcting the structure after launch created additional costs.
The team prepared new documentation and rebuilt a substantial part of the system so the marketplace could handle large data volumes and grow its organic channel.
- New architecture
- Large-dataset performance
- Design and frontend
- Node.js backend
- SEO-ready structure
Solution
Rebuild the product around data, search, and indexing
The work began with technical documentation and a new architecture rather than isolated patches.
-
Product foundation
We documented the system, key scenarios, and requirements for marketplace growth.
- Technical documentation
- Architecture
- Component map
-
Design system
We designed the layouts and built a frontend capable of supporting a large number of content pages.
- UX/UI design
- Frontend implementation
- Responsive scenarios
-
Node.js backend
We implemented the server side with a focus on performance and handling large data volumes.
- Backend
- Data flow
- Performance foundation
-
SEO architecture
We built technical indexing requirements into the product structure instead of layering them on top of finished code.
- Indexable structure
- Technical SEO
- Organic growth loop
Implementation
A deep rebuild instead of cosmetic fixes
A substantial part of the code was rebuilt from scratch. Node.js became the server-side foundation for a system handling a large volume of listings and requests.
The client name, domain, real property addresses, and original interface materials are not used in this case study. The visuals represent only the product’s general logic.
-
Document
Documenting requirements and legacy-system issues.
-
Re-architect
A new frontend, backend, and data structure.
-
Build
Design, frontend implementation, and server-side development.
-
Grow
A technical foundation for organic acquisition.
Results
Organic growth in the target GEO
- 01 / Metric organic traffic
- +300%
- Growth during the first 6 months.
- 02 / Metric daily users
- up to 1,000
- Result achieved within the first year.
- 03 / Metric traffic from the target GEO
- 90%
- Share from the relevant geography.
The metrics have been verified by the case owner. The public evidence gallery uses brand-neutral charts without analytics property names.